Roadshows + Exhibitions

SunGard City Days | Responsible in EMEA (Europe, Middle East & Africa) for the deployment of Financial Systems Marketing Campaign into multi-segments.

Road Shows
2009  Copenhagen, Paris, Dubai
2010 Paris, Abu Dhabi
2011 Frankfurt, Dubai, Sao Paulo

Exhibitions
2009 London
2010 London, Hong Kong
2011  London, Sao Paulo

I oversaw the day to day running of the event, liaising with the venue and all other suppliers, communicating with all participating segments and working closely with the City Day Owner to ensure the event goes off smoothly.

View the SunGard TEN Magazine showcasing worldwide events.

100% Club | Incentive

Incentive Events Main Logistics Manager - 450 people including the executive management team, the best sales people and their families, one week of meetings & activities in Phuket, Thailand.

100 Course Meal

In partnership with a Razor, a shiny knife.

A logistics ballet of elegant food and drink.  A staggering display of interactive culinary performance art.  A highly choreographed spectacle that challenges our understanding of what makes a meal.  
TAKEAWAY: 20 chefs.  1,000 plates.  4 hours.

http://the100coursemeal.com/

One of the most memorable projects I planned was called 100 COURSE MEAL. This was a one-time event that happened on Sept 17, 2013, and was one of my last significant work projects with SunGard, a financial software company.
As an event planner, I had many occasions to organize cooking workshops in order to create a bond between clients and vendors. But for this project our intention was different. We were not selling products or raising the usual “brand awareness.”
The sole objective was to create a memorable moment for our key clients, as a thank you for their loyalty.
 

This extraordinary feast was held in a secret location in NYC
(a location revealed at the last minute with a password). About 40 C-level customers gathered for three hours to eat a gigantic meal. All of the courses were displayed and visible, so small groups of ten could see what they were going to eat. This created anticipation and an expectation of the experience to come. Food at this event was an excuse for networking, sharing conversation and building memories.

Sponsorship Activation

Activation of sponsorship and hospitality events for pro cycling Team Saxo Bank- SunGard (Tour of Flanders, Tour de France).

Tour de France Weekend-long events included meet & greet with cyclists, final step viewings in high-end restaurant, and official Team closing party.

GL NET FORUM | Exhibition

2006, 2007 & 2008 editions.

Organization of 3 editions of international financial Exhibition in London
+ 800 visitors
+ 40 exhibitors
+ 8 Sponsors
+ incoming revenue GBP 80K

The GL NET Forum was a dynamic one-day event uniting the international financial community in a discussion of industry trends and product innovations while interacting with financial leaders from around the globe. The event was held at the Brewery in London, UK.